The Italian ceramic industry is worth €7.5 billion

Tiles, sanitaryware, tableware, refractories and bricks: 242 Italian companies operate across these segments of the ceramic industry. In 2025, total revenue amounted to €7.49 billion, of which €5.34 billion was generated from exports.

At the annual general meeting, where Augusto Ciarrocchi was re-elected chairman and Vittorio Borelli, Luigi di Carlantonio, Giorgio Romani, Alberto Selmi and Graziano Verdi were confirmed as vice-chairmen for a second two-year term, Confindustria Ceramica presented the 2025 results for all segments of the Italian ceramic industry: tiles and slabs, sanitaryware, porcelain and tableware, refractories and heavy clay. The sector comprises 242 companies employing 25,550 people directly and generated turnover of €7.49 billion (-1% on 2024), of which €5.34 billion came from exports. 
Overall, the results highlight the resilience of a sector that remains one of the flagships of Italian manufacturing, despite operating in an extremely challenging production and market environment. High energy costs and ETS charges continue to weigh heavily on performance, compounded by weaker demand in several markets and increasingly intense international competition. This mixed picture has continued into 2026.

Tiles and slabs: volumes recover but revenues stagnate

As the driving force of the Italian ceramic industry (accounting for over 80% of total turnover), the ceramic tile and slab sector continued its long-term consolidation trend. At the end of 2025, there were 117 tile manufacturers operating in Italy (five fewer than in 2024) across approximately 200 plants, while the direct workforce fell to 17,676 (down 333 on the previous year). 
The sector closed 2025 with growth in both production volumes – reaching 390.9 million sqm (up 5.7% on 2024) – and sales volumes, which rose to 386.9 million sqm (+2.3%). Sales volumes increased modestly in both the domestic Italian market (85.2 million sqm; +0.6%) and export markets (301.7 million sqm; +2.8%). However, as in the previous year, “volumes were maintained only at the expense of average prices, which fell by 2.5% compared with 2024”, noted Ciarrocchi. The average price in Italy dropped from €12.80 to €12.50 per sqm, while export prices fell from €16.96 to €16.49 per sqm – albeit remaining the highest among all major exporting countries. 
This price decline affected all key markets, from the United States to the European Union, which absorbed over half of all export volumes. Ciarrocchi cited Germany, where sales grew by 3.6% in volume and 2.6% in value, and France, where volumes fell by 1.2% and sales value declined by 4%. 
Consequently, total sector revenues remained virtually unchanged at €6.04 billion (-0.4%), with €1 billion generated on the domestic market (-1.8%) and €5 billion from exports (-0.1%), representing 82% of total sales value. A further €906 million (+0.2%) was generated by 17 overseas companies controlled by Italian ceramic groups and operating production facilities in Europe and the United States, which produced a combined volume of 75 million sqm last year. 
The first few months of 2026 have shown no sign of a turnaround. On the contrary, the first quarter recorded a 0.5% drop in sales volume and a 2% decline in value. 

The most concerning issue for manufacturers remains the severe pressure on margins, caused not only by falling selling prices but primarily by soaring energy costs and direct ETS charges, which have wiped out an estimated €70 million a year. 
This has inevitably weighed on investment, which fell to €321 million last year (-16%) following an already significant decline in 2024 (-19%). 

Other ceramic indusry sub-sectors

Around 20% of the total revenues generated by the Italian ceramic industry last year came from its other four sub-sectors. 
The heavy clay sector – consisting of 57 companies and 3,000 employees – produced and sold 4 million tonnes of clay bricks and roof tiles in 2025 (-2%), generating a turnover of €650 million (-7%), primarily on the domestic market. 
The ceramic sanitaryware industry, consisting of 31 companies mainly concentrated in the Civita Castellana district (Viterbo) and employing 2,659 people, produced 3.1 million pieces last year (-2.6%). Sales volumes were slightly higher at 3.3 million pieces (-1.2%), generating revenues of €415 million (+0.2%), with 40% going to international markets.
The refractories industry, comprising 29 companies and 1,539 employees, produced 270,200 tonnes, generating a turnover of €325.8 million (-6.4%), with exports accounting for 53% of the total.
Finally, the ceramic tableware sector, consisting of eight companies and 676 employees, produced 9,570 tonnes of tableware last year (-0.7%), generating turnover of €60 million (+3.9%). The domestic market generated 77% of sales volumes and 62% of revenues.

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