Giacomo Geroldi

Park Associati is an architecture firm based in Milan, founded in 2000 by Filippo Pagliani and Michele Rossi. The studio works across architecture, urban planning, interior, and product design, adopting an interdisciplinary and sustainable approach. Winner of the CNN APP “Italian Architect 2024” award, the firm stands out for its use of bio-based materials and its focus on the lifecycle of projects. They state: “We design across different scales and disciplines, from workplaces and residential spaces to retail, hospitality, and masterplans. Our projects balance vision and pragmatism, shaping spaces that are rooted in their context and driven by a clear purpose. We create workplaces for public and private clients, such as Palazzo Sistema and the Salewa headquarters, going beyond function to support identity and well-being. In the residential field, projects such as Consorzio Agrario and Le Altane di Lambrate explore new ways of urban living. From immersive retail environments to large-scale urban regeneration, such as Pirelli 35, Torre della Permanente, and MoLeCoLa, we transform complexity into opportunity, designing sustainable and resilient spaces conceived for the future.”